The rise of the digital world is transforming the way people make decisions about products and businesses. In this interactive course, scholars will study marketing campaigns to determine how digital strategy and content influence consumer behavior. Scholars will also learn about the digital channels that deliver these campaigns such as social media, mobile and web applications, email, search engines, websites and more. They will also discover tools to optimize web traffic and email marketing. Scholars will then create digital marketing campaigns and social media strategies to meet key business goals as it relates to their new products and target audiences.
